Mix Marketing Plan Essay

The mix marketing plan below is for the 2009 Mitsubishi Outlander compact all wheel drive (AWD) priced under $40,000. This market plan below describes the target market and objectives that are necessary to capture the target market. Furthermore, the plan offers recommendations and some of them methods necessary to promote the Mistubishi Outlander and create awareness of its release on to the market in 2009. Also in the mix market plan is situational analysis that is broken down into four parts. The first part is the current product which describes the brand and core product which in this case is the Mistubishi Outlander. The second part discusses the factors that will affect the price of the Outlander such as competition and demand. The third aspect talks about the current distribution and method in which to distribute the Outlander. This part also talks about the intensity of distribution and the intermediaries used to distribute the Outlander and the factors that influence the distribution such as storage and transport of the Outlanders from point of manufacture to the point of sale. The fourth situational analysis aspect is the promotional theme and the elements integrated in the promotion mix. The theme is that of cross between an all wheel drive and a sports utility vehicles that is both excellent as urban cruiser as well as an off road medium sized vehicle. The recommended target market for the Outlander is mainly the medium sized family that enjoys occasional family trips out of urban localities. The age group of the consumer interested in purchasing the Mistubishi outlander will range between 25 to the 50 years of age. This demographic will most likely reside in the upper middle class suburbs of Perth. The main aim of this mix marketing plan is to make consumers familiarise themselves with the Outlander, promote the outlander to all intermediaries through workshops and seminars. Increase volume of promotional content of the Outlander through media channels such as online advertising, email promotions, radio and television advertisements. The customers are made of the Mistubishi Diamond Advantage. Situational Analysis Current Product: The Mistubishi outlander is a cross over all wheel drive (AWD) from the product line of the Mitsubishi Motor Company. The Outlander is a shopping type of consumer product that is in its Introduction stage. It is a compact AWD that can be driven in urban areas as well as off road. However, the Outlander does not have Electronic Stability control system (ESP) but does come with an expandable row making it a seven seater and a bisected rear door for easy accesses to the rear cabin space. The ESP can always be added on to the future cars by adopting the system that is used in other Mitsubishi models. Current Pricing: The current influences on the price of the Outlander include demand, competition and other external factors such as economic situation and good value pricing (Kotler et al.2007, 350). The Mistubishi Outlander is in the monopolistic market as they are many sellers offering alternatives (Pierre and Toulemonde 2009, 1347) .AWDs such as the Toyota Rav Four and Nissan Extrail. The pricing objective of the Outlander is based on the price of competitor’s model of SUVs and the mix of models of the Outlander offered by Mistubishi under $40000. Current Distribution: The outlander is distributed indirectly from the factory through intermediaries such as the dealerships. Intermediaries provide a link between the manufacturer and consumer (Ansari, Mela and Neslin 2008, 60).The dealers include organisations that specialise in Mistubishi vehicle sales and services. Distribution of the outlander is selective for easier negotiations and one tone customer interaction. Some of the factors that may affect distribution include transport and Storage of the Mistubishi outlanders from the point of manufacture to the point of sale. Current Promotion: The main objective is to get the consumers familiarise themselves with the new Mitsubishi Outlander. The theme is that of a sports utility vehicles that is both excellent as urban cruiser as well as an off road medium sized vehicle. Advertising, direct Marketing sales promotions are some of the methods used to show to the customer the sporting side as well as its ability to use as urban vehicle through events such as the Dakar Rally. Recommended Target Market The recommended target market for the Outlander is mainly the medium sized family that enjoys occasional family trips out of urban localities. The age group of the consumer interested in purchasing the Mistubishi outlander will range between 25 to the 50 years of age. The consumer will most likely come from middle class urban setting and enjoys showing off the off-road capabilities of their car while being a comfortable and stylish car to drive around town. This target market has the most potential because the outlander is an urban sports vehicle that has an extra row of seats to accommodate a total of 7 passengers as compared to its rivals on the market within the same price range. The outlander also comes with a lot more standard features as compared to its rivals on the market. Some off the unique features include interchangeable all wheel drive that can be selected at any driving speed. The outlander also has a compact third row seat that does not compromise boot space and is still accommodate two extra passengers. Recommended Marketing Objective:’ In order to keep the Mitsubishi Outlander ahead of the other brand of cross over AWDs on the market, some short term marketing strategies will have to be put in place. These include : Making the consumers familiarise themselves with the Outlander, promote the outlander to all intermediaries through workshops and seminars. Increase volume of promotional content of the Outlander through media channels such as online advertising, email promotions, radio and television advertisements. Another approach would be to promote the Outlander through competitions, sponsorships of sporting activities and discounted sales to the first few customers. Boost the appeal of the outlander by offering membership to outlander car club through the Mitsubishi Diamond Advantage as part of a package deal for the purchase of an Outlander which is a 10 year 160 000 km drive train warranty and the 5 year unlimited 130 000 km warrant plus roadside assistance. Product recommendations Since the product at hand is a motor vehicle, the product packaging will not be required however all other aspects of the product such as branding extensions will be taken into consideration. The product at focus is the Outlander which comes from the product mix of Mitsubishi motor company; it only has one product lines with a narrow width. Therefore, only the depth of the product mix can be explored to give the consumer a variety to pick from the range of Outlanders available. The Mitsubishi Outlander is offered in three models namely the LS, XLS and the optional XLS Luxury pack. The Three models offered come with different options and at a varied price range depending on the added extras. However, the base model still has a starting base price of $31,990 that is fixed depending on whether the customer chooses to add extras to the vehicle. The base model of the outlander is the Ls which comes with 2.4 litre 4 cylinder MIVEC engine, driver and passenger side airbags. The LS models also comes with All Wheel Control 4WD (AWC), air condition, cruise control, Keyless entry, power windows, a steering wheel with audio controls, Stability and traction control. The XLS model has added on features that the LS does not have such as: Continuously variable automatic transmission (CVT), INVECS Smart Logic and 6 steps Sports Mode, Paddle gear shifts, Smart Key, Bluetooth voice activated phone connectivity, chrome grill surround, 18† alloy Wheels, Reverse parking sensors, Adaptive Front Lighting system, High intensity Discharge Head Lamps (HID), Fog Lamps and Privacy Glass. The third model of the outlanders is the optional XLS Luxury pack. This model has additional feature to the XLS model. These key features include 18† 7 spoke wheels, chrome exterior highlights, electric sunroof, Rockford Fosgate premium sound system with 9 speakers, Rear entertainment system, Mitsubishi Multi Communication system (MMCS) including satellite navigation and reverse camera, automatic dusk sensing head lamps, automatic rain sensing wipers, leather seats facings, power driver seat and heated front seat. Pricing recommendations The pricing recommendations for the Mitsubishi Outlander will include the product line price, product bundle pricing and optional –product pricing. The product line price in this situation is considered because the product line width is narrow and limited to the Outlander models namely the LS, XLS and The Optional XLS model. Therefore, the pricing of the models will also be affected by what model is being sold through the intermediaries to the consumer. The purpose is to insure profit maximisation of the base model LS by mass distribution to the companies and leasing companies. With the LS having least of the features, making it the level entry model of the Outlander models. The second thing that is considered when it comes to product line pricing is the optional product line pricing. This will help increase the Mitsubishi profits from the sale optional accessories that can be added to the features of the Outlander’s base model the LS. Some of the features intended for the target market include, 18† alloy wheels, reverse parking sensors, High intensity Discharge Head Lamps (HID), Fog Lamps and Privacy Glass, electric sunroof, chrome exterior highlights, Rockford Fosgate premium sound system with 9 speakers and rear entertainment system. The perceived value of the extras is reasonable priced as all extras added on to the Outlander models come with a 5 year 130000 km warranty. The last recommendation for product line price is product bundle pricing, where the Outlander models are sold as bundles. This can be achieved when either selling the Outlanders with just the basic features at a much lower price as compared to the base models. The target market is leasing companies, private and government organisations in bulk. Furthermore, pricing adjustments can be made to increase sales such as discounts on bulk buys and end of financial year sales and further discounts for early or cash payments. The Outlander is not new to the car market, therefore the new product pricing strategy that is recommended is the market –penetrating pricing strategy to attract a large number of buyers and share market as it’s a medium quality and medium price product. Distribution recommendations The recommend method of distribution channel is using indirect channel through intermediaries such as agents, retailers and wholesalers. The intermediaries act as the third party link between the Mitsubishi and the consumers. The involvement of intermediaries allows the Mitsubishi to reach geographical dispersed groups and avoid direct investment. The Mitsubishi car company does not have to have a direct involvement with credit facilities or have local knowledge of customers. Furthermore, Mitsubishi can earn a greater return by investing in their main business rather than in direct marketing. The intermediary can deal directly with the customers at a more efficient and effective level often provide a supplier or manufacturer more returns than the manufacture can achieve on their own. This due to the amounts of contacts they have in the industry, experience, specialisation and scale of operation. Therefore, the channel of distribution is the retailer channel. That is from the manufacturer to the retailer then the consumer. The retailers sell the Outlander directly to the customers by so doing making the level of distribution intensity selective. This enables Mitsubishi deal directly with a few selected dealers that sale and provided services of goods manufactured by the Mitsubishi motor company. Channel conflict is minimised by dealing directly with intermediaries who are responsible for delivery and sale of the Outlanders. By doing so the conflict most likely to arise is between the Mitsubishi and the exclusive distributors. Promotion recommendations Before any promotional recommendations can be made in terms of promotions for the Mitsubishi Outlander, a number of things have to be considered. The major decision that has to be made includes objective setting, advertisement budget, advertising strategy and evaluation. When it comes to setting the budget, the product life cycle (PLC) has to be taken into consideration. From the introduction of the new Outlander where light advertising and pre introduction publicity to heavy advertising and awareness. This is the growth stage where brand loyalty and personal selling are greatly enforced. The maturity stage involves the decrease in sales promotion personal selling and the decline stage is where advertisements and promotions reduce with limited sales. These stages will determine the over head for the budget. The other promotional recommendation is the public relations mix and media selection through which to do the advertising. The media strategy includes selecting the media format. For example the newspaper has mass audience following and is good for targeting a specific audience via quick distribution. Magazines are mainly for segmented audience however, the information is intensive and highly visual. Television combines both sight and sound however most ads are ignored and only good when trying to build brand awareness and if there are adequate financial resources for the advertisement. However, radio has immediate delivery and good for stimulate impulse purchasing, cheap to advertise but does not have a visual impact. Last, there is outdoor advertising at the car dealership on the lawns where there is great traffic flow. Sales promotion is also another way to attract new customers to the Mistubishi Outlander. This also helps retain loyal Outlander customers and also regain past purchasers who have no longer purchase Mistubishi Outlander. This can be achieved through cash – back offers, competitions, premium offers offering more test drives of the Outlander models. Promotions can also be done through personal selling and interpersonal communication with target consumer groups. This involves two way communications between sales people and individual customers. The sales people are the link between the Mistubishi motor company and the customers and vice-versa. Another method that can be used is direct communication using electronic network tools and technologies via the internet. Telemarketing, telesales other forms of direct marketing that can be used to promote the sale of the Outlander. Other unconventional methods of promotions that can be used are: viral marketing by passing on information to others creating exponential growth in the messages response. Viral communications incurs very little expenses however there is limited control over receipt of the messages. The forms of passing information and advertising that are becoming popular blogs. Blogging is one method of creating hype for a product with no costs and also be able to facilitate communication between organisations and their stakeholders. Endorsements by celebrities via paid verbal testimonials or physical association with a brand. The upside is that advertising air time is practically free and the public is often not informed whether the celebrity is renumerated by the company. Conclusion. The above mix marketing plan is designed for the 2009 Mitsubishi Outlander all wheel drive AWDs. The mix market plan describes the target audience and recommends ways in which to capture the intended market. The plan has further recommendation on how to create awareness for the 2009 Outlander and methods of price, distribution and promotion. The mix market plan also has situational analysis that breaks down the recommended mix marketing strategy into four aspects that current product, current pricing, current distribution and the current promotion. The mix market plan also explains the chosen theme that is a cross between an all wheel drive and sports utility vehicle that is also excellent as an urban cruiser. Furthermore, there is emphasis on the outlander’s unique features for vehicles whose base price is under $40,000.

An Explanation of Point Illustration

This semester, I learned point illustration explanation (PIE) in y writing skills which will be valuable in my future college papers. The topic that stood to me the most was point illustration explanation (PIE). PIE makes the reader understand one's purpose better. When using PIE, the flirts thing a person starts with Is the P which stands for point. The point Is the topic sentence and this sentence will be one of the claims the entire essay addresses which is pretty much the reader's the argument. Next is the I which stands for illustration.During the illustration phase, the writer shows the proof of one's argument I. E. , the writer can provide evidence to purport the point, or topic. Depending on the type of essay, this can take many forms. Whether it's textual evidence, a memory based on the point, or a supporting quote from an outside source. Last but not least we have the E which stands for explanation. This is where the writer must find the reasoning between the point and the Illustration, which Is kind of Like a conclusion because one is tying the Illustration back to one's point.While writing paragraphs may seem like an intuitive kind of skill, there are some easy things to keep in mind while writing to make sure paragraphs do hat they're supposed to do: illustrate an idea and end when it's done. This strategy helps prove one's point through the reader. This semester we read â€Å"How to watch Your Brother Die† by Michael Lease†. When writing this paper, I learned how to observe the types of strategy the author uses by providing the evidence (quotes) from the text and this is valuable because when a person Is writing a paper stating their point, that person has to prove that point.One can't Just state their point and expect the reader to agree with them. For Instance, In How to Watch Your Brother Die† the author uses vivid imagery; the quotes he uses to invite the reader in were: â€Å"Remember the time he was Jealous and opened you r eyebrow with sharp stick† (Lasses 479). â€Å"Feel the lover's hand on your arm restraining you. See In the guard's eye how much a man can hate another man† (Lasses 480). â€Å"Stand beside a casket covered in flowers, white flowers. Say Thank you for coming,' to each of several hundred men who file past in tears, some of them holding hands† (Lease† 481).In â€Å"How to Watch Your Brother Die†, Lasses uses vivid imagery. His Imagery Invites readers go threw his Journey with him, the narrator takes the reader with him in the past when his brother â€Å"broke his skin† causing him to bleed to watching him be buried, with his brother's gay friends being at the funeral for support. This semester we also watched a movie called the â€Å"Dead Poets' Society'. By watching the movie, I learned to pay close details to certain characters and I will value this in the future because I will be able to see the different methods the 1 OFF poetry affects t he students throughout the course. The Dead Poets were dedicated o sucking the marrow out of life. That's a phrase from Thoreau that we'd invoke at the beginning of each meeting. You see we'd gather at the old Indian cave and take turns reading from Thoreau, Whitman, Shelley; the biggies. Even some of our own verse. And in the enchantment of the moment we'd let poetry work it's magic† (Keating: Dead Poets' Society). Mellon chapter. The meetings will be conducted by myself and the other new initiates now present. Todd Anderson, because he prefers not to read, will keep minutes of the meetings.I'll now read the rotational opening message by society member Henry David Thoreau. ‘l went to the woods because I wanted to live deliberately. I wanted to live deep and suck out all the marrow of life† (Neil: Dead Poets' Society). In the â€Å"Dead Poets Society' The boys create a club called the dead poets' society to express their thoughts to one another. Professor Keating encouraged them to believe in their own beliefs and to strive for their own voice. Professor Keating gives them clues to start something that has to do with language which is poetry and he showed the boys how language works and how it's all around us.I feel like using PIE has improved my writing skills from high school papers to college papers. If I had watched the movie the â€Å"Dead Poets' Society without having learned the PIE structure, I would of Just watched the movie without examining the details of the actual meaning of the movie. But having learned the PIE structure, I had the opportunity to go beyond the movie. And I loved it because of the way the characters acted and Just the movie itself. There was a lot of poetry through the professor's teachings but I don't think it's the actual poetry that changed his students o react the way they did which was by creating a secret club.And Neil ending up killing himself. I think the thing that really influenced his students was th e professor, the way it taught the class and made them read the poems and do activities inspired them. If they were to read the poetry on their own, they wouldn't have gotten the same reaction. Society then was not as good as it is now and by society I mean parents; all the parents controlled their child on what school that is good for them and what career they should do.But the professor changed that towards his dents, he also influenced them to think for their own no matter what anybody says â€Å"l always thought the idea of education was to learn to think for your self† (Keating: Dead Poets' Society). While learning the PIE structure, I had few difficulties throughout my papers. Looking back at my three essays I see how my writing has evolved. What I learned from my first essay that helped me write my second essay was being clearer when writing my explanation in PIE. For instance when using we or they, I need to be more specific on who I'm referring to.

Barbara buyer memo

I was told about the details of your situation. I am aware that you want to bring a lawsuit against Sam salesperson and the seller. I have done some research and gathered the following information for you. The ethical issues involved in your situation include violation of full disclosure, unfair practices, and breech of contract. Sam Salesperson failed to disclose to the seller that you requested an extension of the earnest money payment, and did not tell you this. Sam Salesperson Intentionally let time lapse to void your contract in order to accept a higher offer.There are several causes of action in your case. You may bring action against the seller and Sam Salesperson based on a breach of contract. Because you had an agreement with the seller. There was a lack of communication between the salesperson and seller. There are grounds for fraud here based on Sam Salesperson not Intending to let the timeline for the earnest payment lapse. You also have grounds for negligent misrepresent ation based on a breach of fiduciary duty to you.You may request that the judge rescind the purchase contract as you had a contract with salesperson and seller before the higher offer was discovered. You had a contract agreement with the leer to purchase real estate which was breached when the seller accepted the higher offer. You also had a contract with the salesperson which was breached when you failed to pay the earnest money by the deadline. Even though Sam salesperson failed to notify the seller of your request for extension you are the one who breached the contract since there was never a stipulation extending the time for you to pay. A contract is created at law when there is a mutual exchange of promises upon reasonably understandable terms and conditions. A contract does not have to be reduced to writing in order to be enforceable† (ass) http://www. Us. Deed/counsel/ brief/contractions. HTML Remedies: You may request damages which would be measured by the difference in the price stated in your contract to buy the real estate and the price of the higher price it was sold for.Rescission and restitution in order to cancel the contract with the subsequent buyer and pay restitution as punitive damages for time lost. Elements of a contract: Offer, acceptance, and consideration. The breach of contract is when one party Involved failed to fully or adequately perform the duty the contract provided. RE-28-1 101 . Dunes to Client A. A licensee owes a fiduciary duty to the client and shall protect and promote the client's Interests. The licensee shall also deal fairly with all other parties to a transaction.Barbara buyer memo By fruitychick2000 the earnest money payment, and did not tell you this. Sam Salesperson intentionally are grounds for fraud here based on Sam Salesperson not intending to let the the Judge rescind the purchase contract as you had a contract with salesperson and involved failed to fully or adequately perform the duty the contract prov ided. RE-28-1101. Dunes to Client client's interests. The licensee shall also deal fairly with all other parties to a

Collectivism in the Arab culture Essay Example | Topics and Well Written Essays - 250 words

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GRNS402 Carbon Farming Initiative Essay Example | Topics and Well Written Essays - 2750 words

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What is the effect of attending a private university versus a public Research Proposal

What is the effect of attending a private university versus a public university in regards to employability following graduation - Research Proposal Example This will be in terms of the benefits they will reap from enrolling in either of the two types of Universities. The citation style that I have used in writing report is the APA style. I chose to use this style because it enables me to provide clear evidence on the research carried out. In other words, it enables me to justify my work through previously published statements. I would like to acknowledge the alumni groups for both Universities that helped me collect the information that this report was based on, the principals for the companies that participated in providing information for the report (names have been kept anonymous), and the alumni themselves for volunteering information through questionnaires or personal interviews that aided in producing this report (names have been kept anonymous). The report on the graduate students leaving the two different universities provides an analysis for their trends on employability after graduating for the last five years. The students analyzed are from the University of North Florida, a public University and Jacksonville University, a private University. These universities have had high rates of students gaining employment in the country within the public along with the private sectors. The trends on employability is influenced by several factors: employers’ preference for the students from either type of university and the demand for university degrees in the employment field among others. The report reveals that both institutions provide large amounts of labor to employers within both sectors of the economy. The report recommends that the government should ensure that all students get equal opportunities in education and employment by ensuring both are accessible and affordable to everyone. It also urges employers to employ students based on their competencies and educational levels.

Company Strategic Analysis Essay Example | Topics and Well Written Essays - 1500 words

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HOW CAN MORAL RESPONSIBILITY BE ASCRIBED TO COMPUTER SYSTEMS Research Proposal

HOW CAN MORAL RESPONSIBILITY BE ASCRIBED TO COMPUTER SYSTEMS - Research Proposal Example Aside from this, a computer system is only helpful if its functions well and with ample amount of security. By this, it has a system that works the way it is as it is expected to work that way and be much reliable (Bace, 2000, p.29; Forester and Morrison, 1993). In other words, a computer system is created to maximise its benefits. We can actually see this happening now. Below are some actual observations we can associate with a computer system and its various benefits it offers to the humanity. Today, wherever we go, we always encounter highly systematic and computerized services, gadgets and other related technologies. Starting with our private and personal needs, many of them are now integrated with computer systems. Our mobile phones for instance, are designed with high ability to function based on a complex computerised system. Mobile phones for instance, have been revolutionised into smartphones with various features aside from their basic functions. With smartphones, we can co nnect to the whole world; extend our social networks and make it live wherever we go; we can shop in abundance or initiate business and conduct other related transactions; we can download and upload almost everything at anytime with all convenience and more. These are just some added features we can encounter with a highly innovative smartphones today aside from the very basic features of calling and sending or receiving short message service (SMS). For online access, we can even connect it anytime and almost everywhere to Wi-Fi zones and fast-speed internet broadband connections, which also perform at their best via assistance of a computer system. In addition to meeting our personal needs, the design of musical gadget such as iPods can play music and do more complex tasks with the use of simple features and commands, all are made possible because of intricate and powerful design of a working computer system. Furthermore, we can withdraw and transfer money from anywhere because of Automated Teller Machines (ATM) working online, 24 hours a day in a week, which allow us to insert our ATM cards designed to function in perfect compatibility with various banking machines. In fact, our banking transactions can even be made more complex as one could now initiate cross-banking services, all because of the upgraded computer system. Without any question, we now rely on a computer system our very crucial transactions like these. We might be unconscious about it, but we gave in to the promise of computer system into our lives, to the extent that we trust that our confidentiality will have a high value of assurance. In fact, various businesses offering service and product offerings are now depending their entire transactions on a computer system in order to meet the demand for more convenience, profitability and tough competition for gaining competitive advantage. As the world transforms and as the lifestyles of many change, we tend to rely on the capability of a computer system in order to aid our life for convenience and other substantial benefits it could possibly offer us. In addition, for various health services, we also depend on

Critical thinking Essay Example | Topics and Well Written Essays - 250 words - 4

Critical thinking - Essay Example Similarly, developing critical thinking requires strategies towards an understanding of and integration with environmental factors. I concur with the article’s position on significance of critical thinking in exploiting personal potentials, existence of different stages of critical thinking potential, and strategies to developing critical thinking capacity. Critical thinking is an instrument to exploitation of potential as it offers rationale for understanding personal abilities and identification of the appropriate need for such potentials. Once a potential and its need are matched, there develops motivation for manifesting abilities, including critical thinking. Critical thinking is also a process that requires ability to engage cognitively. Developing such abilities must therefore be gradual to pass through stages, as the article suggests. Similarly, being a process, developing critical thinking ability is aided by strategies such as being conscious of the environment, being flexible in mind, being analytical and connecting with the environment. These strategic factors facilitate awareness towards crit ical thinking for informed decisions (Collison, p.

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Whitbread Analysis - Case Study Example company has utilized cost leadership is in the use of the technology, particularly iPhone Apps, and Mobile websites to ensure that it cuts prices (Porter, 1985). In the same context, the company has managed to realize success in the cost leadership strategy through innovation. As such, the company has focused on a unique Christmas campaign, variety of foods including breakfast and new drinks such as hot chocolate. Another approach, which companies enhance cost leadership, is through seeking new opportunities. As for such, it is evident that Whitbread has been venturing into new markets in different countries (Lynch, 2003). The company is in a position to own a strong brand portfolio. Such is evident from its partner stores, which are Premier Inn and Costa, and they are market-leading performers. The mother company has many years of experience in the hospitality and restaurants industry. In addition, the company is focusing on providing new products in both local and international markets at affordable prices to ensure profitability (Worley, & Cummings, 2014). Costa faces the risk of overpricing its products because of its location in a lavish ending of the coffee products spectrum (Lashely 2010). In addition, most of the brands are still untested outside the United Kingdom market, with only a low number of Costa Markets and premier Inn outlets in the international market. Similarly, the company has not provided proper brand awareness in the saturated international market, which is a factor that might undermine its sales. Considering the store cutbacks and possible closure faced my many traditional retailers, the company has an opportunity to capitalize on the available high street retail price. In respect to expansion, the company has an opportunity to venture into new markets in Dubai, India and China among others. The company’s global economic progress remains unstable; however, there is significant uncertainty in the process of expanding into new markets

The Great Gatsby - Element of Fiction - The Plot Essay

The Great Gatsby - Element of Fiction - The Plot - Essay Example Nick Carraway, Jay Gatsby, and Daisy Buchanan. She is Nick’s cousin (Fitzgerald 2). Tom Buchanan, Daisy’s husband and Nick’s classmate. Jordan Baker a long time friend to the Buchanan’s family (Gross & Jean 29). Myrtle Wilson Tom’s mistress. The final major character is George B. Wilson Myrtle’s husband. Nick then had moved to the West Egg. Daisy, Nick’s cousin is married to Tom (Gross & Jean 43). They live close to New York City in a town known as East Egg. Tom is tremendously wealthy. For this reason, Daisy had married him (Fitzgerald 12). Nick regularly visits his cousin’s family in East Egg. Where Nick lives, he is neighbored by a wealthy man known as Gatsby. Gatsby throws parties weekly. Nick visits Daisy one evening at her home for dinner. He is introduced to a beautiful girl Jordan. Jordan and Nick start up a romantic relationship (Fitzgerald 25). Through Jordan, Nick learns that Tom has an affair with Myrtle Wilson. Myrtle is a wife to a gas station owner (Gross & Jean 46). One evening, Tom invites Nick to a party in New York. He also invites his mistress Myrtle Tom picks Myrtle on his way to the party. Myrtle gets drunk to uncontrollable levels, while at the party (Fitzgerald 30). She is, therefore, not keen on what she says. She makes fun of Daisy. This hugely angers Nick. For this reason, Nick beats her up (Gross & Jean 51). Actually breaks her nose. Gatsby had fallen in love with Daisy five years ago. Then he was a poor military man. Daisy had opted to marry Tom who is richer (Fitzgerald 45). This was after Gatsby had gone to participate in the war. Gatsby was so determined (Gross & Jean 57). He wanted t get rich. This would help him win Daisy back. This had challenged Gatsby to gain wealth rapidly. He did this through illegal deals of selling prohibited alcohol (Gross & Jean 63). He had then bought the mansion. This was to be close enough to daisy. Gatsby has gained immense wealth (Fitzgerald 47). He plans on

The ways in which Dads Army exploits its medium to create and circle humour Essay Example for Free

The ways in which Dads Army exploits its medium to create and circle humour Essay Dads Army is a situation comedy set in a small, desolate town during the Second World War. Dads army is based on a unit of a home guard. The town is called Walmington-On-Sea. The show, directed by David Croft and Jimmy Perry, was broadcasted from 1908 to1977. It was shown weekly. The show is mainly about a platoon. This platoon consists of a group of men who set up a local defence unit. The platoon is lead by George Mainwaring. Dads Army is an early sitcom. If we watch carefully we can see that it is rooted in many antecedent genres notably Theatre and Radio. Radio donates the voices and how they differ in different situations. These changes are usually the quickness, tone and volume. We can see this when Mainwaring emphasis what he says. He seems to speak like a machine gun firing. The words are fired out loud and quickly and sometimes letters are missed off outstandingly vowels and syllables. Theatre offer many different tricks used since before Shakespeare, which mainly are set pieces. Dads Army takes many different scenes from Shakespeare. A fine example of this is in a later episode of Dads Army. It was taken from Shakespeares Twelfth Night when Malvolio is being watched. Dads army replaces Malvolio with Mainwaring. We can also realise that the Platoon always mess the jobs they are given up. This adds to the comedy in a clownish sort of way. Maybe because we notice that Mainwaring is always trying to keep the military ethic, idea and dignity which is usually demolished because of his uniform being messed up. This clown acting is used in every episode of Dads Army. There are many examples of these, most of them being continual gags (happens in nearly episode) outstandingly Pike always getting wet and Mainwaring being ridiculed due to the state of his uniform. The acting in Dads Army is mostly to create humour but the words that are spoken can be used for humour or to send a message across to the audience such as if they were posh or not. The way the character speaks allows us to discover more about them e.g. if they had special accents or catch phrases. But this could happen in any other sitcom. What separates Dads Army from every other sitcom at the time was that it describes the actors character in great depth. We can learn many things from the characters as the programme is episodic, which is another thing which is donated by radio. This means, unlike a soap opera, that there are no cliff hangers. This also lets us to discover the personalitys of the characters in depth and allows character development e.g. Pike is very sensitive. This also allows room for catch phrases e.g. you stupid boy! There is more ways in which humour is created and circled though. There are many other reasons how Dads Army exploits its medium to create and circle humour. The camera works always adds effect in these situation comedies. We can see this clearly in Dads Army. In episode 59 Things that go bump in the night we can see this happening. First we have the scene in which once again Pike gets wet as the door was shut by Fraser on him. The camera moved between the characters involved but the shots were only seconds long. This creates the comedy as you just get a glance at the face expressions. These are called reaction shots. This is why Dads Army differs from theatre. Here we can see the look on the characters face before and after the incident. This is one of the main ways in which Dads Army exploits its medium. Secondly, when the house owner arrives home the camera shows two second shots of the Platoon and the owner of the house. We never actually see the face of the owner until the lights in the bedroom are switched on. This makes it seem more like a horror film which in the end turns to humour. Do create the humour the camera uses panning such as zooming into characters, close ups and reaction shots. Technology has also effected how Dads Army is created. At the time the latest technology was used to create the opening credits which were cleverly produced to make the audience know that the programme is a comedy right from the start. They did this by using a military operations map with different flags on it. This is emphasised by the chase music in the background. What is hard not to notice is the canned laughter. This is used to circle the comedy just displayed on the screen. It is used in every episode. This can sometimes influence the audience in many different ways.

Malaysian Government Expenditure’s Trends

Malaysian Government Expenditure’s Trends CHAPTER 1: INTRODUCTION Background of study Malaysia is a small and open economy which has middle income country. Malaysia is a country on the move. Today, Malaysia becomes an export-driven economy which accelerates one’s by high technology, knowledge-based and capital-intensive industries. Malaysia’s economy achieves successes in economic development because of economy transformation in an effective public policy. The role of policy not only can increase the economic growth but also can achieve the goal in the different development stages (Nabulsi, 2001). Thus, the government plays an important role in economic development. Economic growth is defined as an increase in a  countrysproductive capacity, as measured by comparing  gross national product (GNP)  in a year with the GNP in the previous year. An Increase in the  capital stock,advances  in  technology, and  improvement  in the  quality  and level of literacy are considered to be the  principal  causes  of economic growth. In recent years, the idea of  sustainable development  has brought in additional  factors  such as  environmentally sound  processes  that must be taken into  account  in growing an  economy. From these definition it shows that economic growth is primarily a quantitative measure based on the rate of change of GDP while economic development is a combination of quantitative and qualitative measures. The question of the relationship between the government expenditure and economic growth has been created a lot of interest and attention among the economist and policy makers. By understanding the relationship within it, may help in building a more goal orientated policy. Therefore, studies on this topic has been made and argued since decades ago. Furthermore, it has also stimulated controversy in macroeconomics studies. This interest has led to empirical studies to address several economic doubts, which related to the government expenditure and the economic growth of the country. Gwartney, Holcombe and Lawson (1998) noticed when the country has moved towards the economic freedom and open market, that government expenditure will increased accordingly. A lot of empirical studies were carried out to examine the effect of economic growth on government expenditure. However the results of each country lead to different conclusion; where some countries show positive relationship and some countries not. Samudram, Nair and Vaithilingam (2009) state a similar finding based on several studies regarding the relationship of government expenditure and economic growth and the results are inconclusive. Landau (1983) studies noticed that the effect of government expenditure on economic growth in 96 countries and finds a negative relationship between government spending and economic growth. Meanwhile, Sinha (1998) found positive relationship between economic growth and government expenditure in Malaysia for the period of 1950-1992. There are two schools of thought called Wagner’s law, named after the nineteenth century German Professor Adolf Wagner, and the other one the Keynesian views which were suggested by the 20th century British economist John Maynard Keynes. There are also separated though like big and small government. According to Sinha (1998), Wagner’s law is the first thought that illustrated out the possible relationship between economic growth and the growth of government activity. Sinha (1998) reported that â€Å"Adolf Wagner was probably the first scholar to recognize a positive correlation between economic growth and the growth of government activity†. In addition, Henrekson (1993) pointed out from Wagner’s law three main reasons for the increase in the government’s role. In a simple way, Wagner’s law is interpreted as to say that government expenditure is a consequence of a growing economy. First, Industrialization and modernization would lead to a subs titution of public for private activities and result in increasing government expenditures on law and order as well as on contractual enforcement. Secondly, an increase in real income would lead to an expansion of the income elastic â€Å"cultural and welfare† expenditures. Wagner cited two areas which are education and culture in which the government could be a better provider than the private sector. Thirdly, natural monopolies such as railroads had to be taken over by the government because the running cost of such kind of activities are too expensive and the private sector would be unable to obtain such huge investment to finance the development of these activities. FIGURE 1.1.1: THE WANGER’S LAW Wagner’s Law Source: Drawn by author On the other hand, the other economic interpretation for government expenditure and growth is explained by the Keynesian view. The positive contribution in government expenditure economic growth will be based on the multiplier effects stated in the Keynesian model. Keynesian formula consists of the following composition: Y = C + I + G +Xn †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. (1) where, Y = the aggregate output (GDP) C = the consumption I = the investment G = the government expenditure Xn = the net exports (exports-imports) FIGURE 1.1.2: THE KEYNESIAN VIEWS Wagner’s Law Source: Drawn by author As we have mentioned earlier, this topic has created enormous attention among researchers with many extensive empirical works that have been carried out to test these theories but unfortunately the outcome of these studies has been of a mixed conclusion. The causation of economic growth and government expenditure can be unidirectional, bidirectional or no causality. Unidirectional causality can be running from government expenditure to economic growth and vice versa. This paper is adapting the Keynesian view to examine the relationship between government expenditure and economic growth. Several studies on causality have been carried out with several conclusions. Sinha (1998) using augmented Granger causality test finds no evidence of causality between GDP and government expenditure in Malaysia for the time period 1950-1992. Again later, Dogan and Tang (2006) find no empirical evidence to support either of the two theories for Malaysia when using data from 1960 to 2002. While Tang (2001) finds a short-run causality that runs from national income to government expenditure using data from 1960-1998. In all the studies that have been carried out so far, the outcomes are still open for debate. Therefore, the purpose of this paper is to examine the relationship between government expenditure, particularly in economic development expenditure and general development expenditure. This study will cover the government expenditure from year 1981-2013, limitation in obtaining the earlier data has also became one of the reason that the study starting from 1981 and the year 2013, which is the latest data that can be obtain, in order to find as exact as we could. The source of data is from the website Asian Development Bank: Key Indicators for Asia and the Pacific. 1.2 Problem Statement Statistics from Economic Planning Unit of Malaysia and International Financial Statistics of International Monetary Fund shows that the Malaysian government expenditure’s trend and real GDP per capita’s trend shows almost a consistent increase throughout the period of 1981 until 2013. At the same time its real GDP per capita also shows the same trend. Figure 1.2: The trend of the total government expenditure and real GDP per capita in year 1981-2013 Source: Economic Planning Unit of Malaysia Starting with the New Economic Policy (NEP) in the 1970’s with its objective to restore the ethnic balance of the Bumiputera population through investment in human capital, the Malaysian government was directly and heavily involved in economic activity. This involvement or the so called government intervention in the economy has led the Malaysian federal government expenditure to increase steadily. According to Economic Planning Unit (EPU) Malaysia, the report in year 2003 shows that the percentage of total expenditure relative to GDP in 1970 to 1980 has increased about 25% to 33%. Meanwhile, in year 1981, statistics from EPU also show that the total Malaysian centre government expenditure has jumped about 41% from previous year total expenditure while the development expenditure growth percentage of that year compared to the previous year hiked about 52%. EPU Malaysia report that, by looking into the ratio of development expenditure on total expenditure, it is about 1:3 in 1980. While in the next year, the ratio has increase and achieved a new height at 1:2. In 1982, the total government expenditure showed about the same pattern as in year 1981. However the scenario changed in 1983.In year 1983 the Malaysian government focused its privatization policy as one of the national policies. This policy has brought more capitalization to the nation, shifted the government led growth to private sector led growth. This policy represents a new approach in policy development and at the same time complements other policies introduced by the government. This policy was developed to focus on enhancing the role of the private sector in economic development. Facilitate the development of county’s economy and reducing financial and administrative burden of the government is also the purpose of this approach. Furthermore it attempts to reduce gov ernment intervention in the economy, lowering the level and scope of public spending and allowing market forces to determine economic activity in line with the National Development Policy. During the implementation of this policy, the private sector was regarded as the engine of growth. As a result of this policy, the Malaysian government has successfully reduced its expenditure particularly in the development sector. In 1987, the percentage of development expenditure of total expenditure was marked lowest at about 20%. In general, it is believed that the Malaysian economic policies have had a big influence on the trend of the government expenditures for economic growth. However, this policy leads the policy makers to become divided as whether the expansion of government promotes or impedes economic growth. As mentioned in the earlier section, there were several studies on the direction of causality between government expenditure and economic growth in Malaysia and the results are mixed. Some concludes that it has no relationship between the government expenditure and economic growth, while some argued there was some positive and significant relationship lies within. However, we presume that the outcome of the same study will possibly lead to either one of the existing results. Furthermore the causality test was unable to identify the degree of change or effect from one variable to another; for this reason this study has no interest in testing for causality. On the other hand, as highlighted in an earlier section regarding the two sides of arguments which are the proponents of big and small governments, at this point, the attention is given to identify the right side of these two arguments. In addition we would also like to identify the degree of association between the government expenditure particularly by its sectors and economic growth. To our knowledge, no such study exists for Malaysia so far. Thus this study attempts to investigate the association between government expenditure in education and healthcare and economic growth in Malaysia from 1981 to 2013. Research Objectives The aims of this study is to evaluate empirically the association between the general government expenditure and economic growth. Specifically, the objectives of this study are: 1.3.1 General Obejctive To identify the association between government development expenditures and economic growth, and its significance by the services and sector. 1.3.2 Specific Objective To determine the relationship between the education and economic growth of Malaysia. To determine the relationship between the defence and security expenditure and economic growth of Malaysia. To determine the relationship between the general public services expenditure and economic growth of Malaysia. To determine the relationship between the transportations and communications expenditure and economic growth of Malaysia. To determine the relationship between the healthcare expenditure and economic growth of Malaysia. Research Question To meet the above objectives, several research questions have been developed to meet the objectives. Answering the below research questions will fulfil the objectives of this study. The research questions are as follows: What is the relationship between education expenditure and economic growth of Malaysia? What is the relationship between the defence and security expenditure and economic growth of Malaysia? What is the relationship between the general public services expenditure and economic growth of Malaysia? What is the relationship between transportations and communications expenditure and economic growth of Malaysia? What is the relationship between healthcare expenditure and economic growth of Malaysia? 1.5 General Hypothesis The hypothesis is to determine the relationship between the government expenditure and economic growth in Malaysia. EDUCATION H0: There is a relationship between the education expenditure and economic growth of Malaysia. H1: There is no relationship between the education expenditure and economic growth of Malaysia. DEFENCE AND SECURITY H0: There is a relationship between the defence and security expenditure and economic growth of Malaysia. H1: There is no relationship between the defence and security expenditure and economic growth of Malaysia. GENERAL PUBLIC SERVICES H0: There is a relationship between the general public services expenditure and economic growth of Malaysia. H1: There is no relationship between the general public services expenditure and economic growth of Malaysia. TRANSPORTATIONS AND COMMUNICATIONS H0: There is a relationship between the transportations and communications expenditure and economic growth of Malaysia. H1: There is no relationship between the transportations and communications expenditure and economic growth of Malaysia. HEALTHCARE H0: There is a relationship between the healthcare expenditure and economic growth of Malaysia. H1: There is no relationship between the healthcare expenditure and economic growth of Malaysia. In order to proceed with the interpretation of regression analysis, a significance level should be first considered. The significance level can be set at three different levels which are 1%, 5% and 10%. At each significant level, if the p-value of variables indicates that p-value 1.6 Significant of Study Malaysia is a developing country that has excelled in economic performance during 1980s. However more and more factors are affecting the economic health of Malaysia and the economic performance has slowed down over the years. One of the argument found is on the misspending of the government budget. Government expenditure might have failed to address the real factor that may drive the economic growth; therefore this paper may be helpful in the sense of recognizing the real expenditure that may trigger economic growth. This does help in helping government to spend the right money at the right place. Identifying the relationship within economic growth and government expenditure will also give some reference to the policy makers in shaping the country’s future without unnecessary waste of resources. It may also help policy makers to examine the current policy, weighting its strength of influence towards the results they may want to achieve. Furthermore, this paper has also study the government expenditure by separating it into perfect bite-sized, easy to understand and digest. The paper has breakdown the economic expenditure to very small and specific components, and this will help in quantifying the right amount of expenditure in every aspect. This makes the economic analysis become much more an easier and easier to forecast the economic growth by accessing the current expenditure that have invested in. 1.7 Outline of the Study The following chapters in this study will explain the research process in better details. The structure of this study starts with chapter one focusing on the introduction and research proposal. Chapter two is about the literature review, this chapter will discuss on the relevant research that have been carried out by others researchers. This chapter will also discuss and explain in depth about the literatures relevant to the area of economic growth. Chapter three focuses on model and methodology. This chapter will discuss the method that will be used in this research. It included the research design, research method, data analysis and others. Chapter four conducts the empirical tests of a time series regression analysis from year 1981 to 2013 and describes the outcome of the regression analysis. The results of the research will then be analyzed to answer the relevant research question. Chapter five focuses on a discussion of the empirical results and discuss conclusions and recommendations based on the study. This part will provide a summary of the findings, a discussion of the implications of the study and recommendation 1.8 Conclusion In a nutshell, this paper study on the significance of the relationship between government expenditure and economic growth, it is based on secondary data as the paper is accessing the past record of the economic performance to draw a conclusion. The paper will help in certain aspect, especially as a reference in helping policy makers to make a better policy, drive Malaysia towards a more competitive environment.

Equity and PFI Strategies in the NHS

Equity and PFI Strategies in the NHS A) Equity NHS hospitals acquire some finance from the private sector and many patients use private health insurance to gain access to treatment; a two tier health care system is emerging (Browne, 2002). From the time the NHS began there has been concern about inequalities in health care. The Black report (1980) looked further at this and the Department of health report â€Å"Saving lives† (1999) rates the importance of equity highly. Equity can conflict with efficiency (Wagstaff, 1991). Sassi (2001) explains that mechanisms of achieving equity are unclear especially when there is the conflict with efficiency. Sassi (2001a) found that for cervical cancer screening, renal transplantation, and neonatal screening for sickle cell disease there was no consistency between NHS policies and equitable principles. Social class has an influence on the incidence and the survivability of many malignancies (Brown, 1997) but despite this fact in the cervical screening program the women most at risk were the least likely to get screened (National Audit Office, 1998). The monetary incentives to achieve screening targets by general practitioners did not address this problem. There are also morally related benefits such as respect for the individual and respect for autonomy that need to be considered. Although â€Å"there should be equal access to health care within the NHS based on equal need† (Davey, 1993) the advent of prescription charges and the extent of the exclusions of dental treatment and of optician services from the NHS (New, 1996) and particularly the exclusion of the bulk of infertility treatment negates this principle. Whilst the prescription charges and optical and dental charges do not, in general, mean that the patient’s need is not met (since the inherent means testing excludes those who are likely to be able to pay themselves) the fertility treatment issue is quite different. Whilst allocation by index of social deprivation or by ethnicity may be a requirement this may conflict with allocation by clinical need. The important question is whether there is equal treatment for equal need. Since those who are poorer in financial terms have the greatest health care needs in addressing the question it becomes apparent that those individuals who are poorer should have an appropriate resource allocation for health care. The system of resource allocation is slightly â€Å"pro poor† (Propper, 2001). The lowest 25% of the population economically do get 25% of the funding (the financial groups were standardised for equality of health care need). Equity in resource allocation does not however mean equity in terms of health actually achieved. The question is whether there is effectiveness of this allocation. Inequalities in health persist across social boundaries (Acheson report, 1988). Propper (2001) analysed â€Å"equal treatment for equal need† accordin g to whether those of equal clinical need but of differing financial means actually had equal treatment. The issue to address is whether there is equal access to healthcare, so this goes a step forward from just equal funding. Interestingly Propper (2001) finds little effect by age. The higher health care expenditure with increased age was generally in the last few months of life regardless of age. There is not currently a fair distribution of health care provision across multi ethnic groups (Erens, 2001). Whether affirmative action policies would assist in a more equitable distribution awaits further evaluation (Sassi, 2004). The Department of Health’s â€Å"Tackling health inequalities† (2003) places much emphasis on targeting racial groups for enhanced care. Health care targeting of ethnic minority groups with greater health care needs has begun to show some evidence of improved outcome (Arblaster, 1996). Health authority funding has tended to be overly weighted according to age distribution (Judge, 1994). Judge (1994) calls for a â€Å"unified weighted capitation system†. Coordination is a problem. Budgetary allocation may be partly determined on the previous year’s spending. Mechanisms of altering care according to need have often not assessed how this might be achieved (Majeed, 1994). Those individuals with the greatest health care needs include young children, the elderly, people living in areas of social deprivation and people from ethnic minority groups (Majeed, 1994). However it is these groups of the greatest need who have general practitioners with the greatest primary care work load (Balarajan, 1992). People from ethnic minorities and those living in areas of social deprivation have the lowest uptakes of immunisation (Baker, 11991). There is a fundamental need still for the equal need – equal access equation and despite the difficulties of trying to achieve a balance (which may be viewed over pessimistically, Doyal, 1997) it remains a worthwhile objective. References Acheson Report. Independent inquiry into inequalities in health report. 1998 Department of Health London: The stationary office. Arblaster L Lambert M Entwistle V et al 1996 A systematic review of the effectiveness of health service interventions aimed at reducing inequalities in health. J Health Serv Res Policy 1: 93-103. Baker D Klein R 1991 Explaining outputs of primary health care: population and practice factors. BMJ303:225-9. Balarajan R Yuen P Machin D 1992 Deprivation and general practitioner workload. BMJ 304:529-34. The Black report 1980 Department of Health and Social Services. Inequalities in health: the Black report. London: DHSS Brown J Harding S Bethune A et al 1997 Incidence of Health of the Nation cancers by social class. Population Trends 90: 40-47 Browne A and Young M 2002 A sick NHS: the diagnosis. The observer Special Reports Sunday April 7, 2002 Davey B, Popay, J. Dilemmas in health care. Buckingham: Open University Press, 1993:27-42. Doyle L 1997 Rationing within the NHS should be explicit: the care for BMJ 314:1114-1118 Erens B Primatesta P Prior G 2001 Health survey for England 1999: the health of minority ethnic groups. London: Stationery Office. Judge K Mays N1994 Equity in the NHS Allocating resources for health and social care in England BMJ 308:1363-6 Majeed FA N Chaturvedi N R Reading R 1994 Equity in the NHS Monitoring and promoting equity in primary and secondary care BMJ 308:1426-29 National Audit Office 1998 The performance of the NHS cervical screening programme in England. London: Stationery Office. New B 1996 The rationing agenda in the NHS BMJ 312:1593-1601 Propper C 2001 Expenditure on Health Care in the UK: A review of the issues. CMPO Working Paper Series No. 01/030 Available on http://www.bris.ac.uk/cmpo/workingpapers/wp30.pdf Accessed 1 May 2006. Sassi F Archard L Le Grand J 2001aEquity and the economic evaluation of health care. Health Technol Assess 5(3). Sassi F Carrier J Weinberg J 2004 Affirmative action: the lessons for health care BMJ328:1213-1214 Saving lives: our healthier nation 1999 Department of Health. London: Stationery Office Tackling health inequalities. A programme for action. 2003 Department of Health. London: DoH, 2003. Wagstaff A 1991 QALYs and the equity-efficiency trade-off. J Health Econ 10: 21-41 B) Private Finance Initiative (PFI) PFI is a partnership between the NHS and a private company. It is increasingly used to purchase a new hospital building. Instead of a capital payment being made revenue payments are made over a number of years. Advantages of PFI Many hospital buildings are extremely old and are clearly no longer suitable for their purpose. The buildings hamper the introduction of new technologies and new ways of working. Costs of new buildings are prohibitively high. The PFI arrangement enables a new building to go ahead where otherwise the opportunity to rebuild would not have arisen at all. PFI certainly overcomes the difficulties that would ensue from a rise in taxes to achieve new hospital builds which would be very unpopular with the public and would be difficult to provide equitably. The PFI does achieve a building with the minimal of public spending at least in the short term. The view of Government is that PFI allows money to be spent on equipment rather than buildings (Ferriman, 1999). There is an argument that PFI is only a procurement issue and other procurement processes are not without problems (McGinty, 2000). The blame laid on PFI may have occurred with alternative means of funding the building of a new hospital. Under the PFI scheme there is a clear incentive, once agreement has been reached, to commence and complete the building work. The private company has a financial interest to see completion to a satisfactory standard. The advantage here for the healthcare provider is that the scheme will complete quickly. There is an ongoing interest in the building by the building and finance companies and this may work to the benefit of the health care provider. Disadvantages of PFI The cost may increase once the building work has begun and this may lead to cost containment negotiations resulting in a decreased number of beds or result in other cutting of health care services. Smith (1999) finds where there is PFI there is an increase in the number of private beds to help to finance the project. This may arise as a choice to increase the revenue from private work as opposed to cutting the number of beds in the new build. The PFI scheme does not really take into consideration the fact that an increasing amount of health care previously provided in hospitals is now done in the community and investment is now in â€Å"services not beds† (McCloskey, 2000). A view, though not universal, (Smith, 1999) is that with PFI the planning is done in the private sector and is therefore not so readily visible. There is increasing evidence that PFI is costing more than the costs of using public money (Pollock, 1997). â€Å"Private capital is always more expensive than public capital† (Smith, 1999). The cost through PFI of construction plus financing costs is 18-60% higher than the building costs (Gaffney, 1999). This is a worrying aspect. It is likely the deficit will be met by cutting costs in the service (Gaffney, 1999). Gaffney (1999) argues comparisons prior to approval of PFI schemes use comparisons with public sector building that involve â€Å"discounting† of costs and adjustments to reflect â€Å"risk transfer† in its appraisal methodology which biases towards approval of PFI. The discounted cash flow analysis makes the PFI look better value than it actually is. Such discounting is appropriate for the private sector where it is useful to maximise profits. Its value in health care where there is not the aim to profit is therefore suspect. The level of concern about PFI has reached the level where the British Medical Association opposes the scheme and wishes the public to be informed of the anticipated long term repercussions and that there be an audit of present such schemes (Beecham, 2002). There is some evidence that PFI is now becoming less popular with private companies (O’Dowd, 2005). There is a concern that some feel that purely because the private sector is involved the procedure must be wrong. It is not the partnership with the private sector that is wrong but the lack of a credible system of achieving an appropriate balance between the financial rewards to the investor and the value for money of the health care provider. If the scales tip the way many fear they will there will be a very serious financial drain on the health service. The Government has now become concerned about the cost implications of PFI and is presently delaying further PFI plans whilst investigating the issue further (O’Dowd, 2006). References Beecham L 2002 PFI schemes should be vigorously opposed BMJ 325:66 Ferriman A 1999 Dobson defends use of the PFI for hospital building BMJ 319:275 Gaffney D, Pollock AM, Price D et al 1999PFI in the NHSis there an economic case? BMJ 319:116-9 McCloskey B Deakin M 2000 Series did not address real planning issues BMJ 320:250 McGinty F 2000 Partnership between private and NHS is not necessarily wrong BMJ 320:250 O’Dowd A 2005 Private sector is losing interest in PFI projects BMJ331:1042 O’Dowd A 2006 Three hospital PFI schemes are delayed while government looks at their cost BMJ332:196 Pollock AM Dunnigan M Gaffney D et al 1997 on behalf of the NHS Consultants Association, Radical Statistics Health Group, and the NHS Support Federation. What happens when the private sector plans hospital services for the NHS: three case studies under the private finance initiative. BMJ 1997; 314: 1266-1271 Smith R 1999 PFI: perfidious financial idiocy BMJ ;319:2-3 C) Managing Scarce Resources Clear mismatch been healthcare resources and needs leads to rationing but the actual mechanism of this is unclear. There are important differences between rationing and priority setting/resource allocation (New, 1996). The former denies a service to individuals whereas the latter concerns value judgments in providing services to groups. Rationing only concerns those treatments which are of proven benefit and is not concerned with evaluation of treatment effectiveness (Nice, 1996). There is healthcare rationing within the NHS today and this is not clear or widely acknowledged and therefore is implicit (Coast, 1997). As a result where treatment is denied to individuals the public do not realize this is due to rationing but on the occasions it finds out there is generally public dissatisfaction, sometimes culminating in litigation as with child B (Price, 1996). Arguments against rationing being explicit include the difficultly of creating such a scheme since there are no ethical rules by which to do it Klein, 1993). â€Å"There is no such thing as a correct set of priorities, or even a correct way of setting priorities (House of Commons Health Committee, 1995). Even if it could be done some consider it is unlikely to work not least because those disadvantaged may bring about dispute and disruption leading to a return to an implicit system (Mechanic, 1995). Coast (1997) sees the disutility (dissatisfaction with the poorer clinical outcome where treatment is denied) of explicit rationing as a distinct problem. With explicit rationing the public would be colluding with decision making and would feel responsibility and disutility where treatment is denied. Coast (1997) argues that in an implicit system the doctors will tend to medicalise the decisions not to treat. When there has been explicit rationing there is no evidence of improved decisio n making but reluctance to determine which treatments should be denied (Cohen, 1994; Donaldson, 1994). Arguments in favour of explicit (openly acknowledged) rationing, a view favoured by healthcare policy makers, include; openness and honesty, possibly leading to a more equitable, efficient service, in which the public can influence the rationing process democratically. Doyal (1979) favours explicit rationing and promotes â€Å"evaluat[ion of] the justice or the efficiency of the rationing process,† and considers the inability to face this is in contrast with the moral foundation of the NHS. Doyal (1979) favours rationing according to need (degree of disability) not by disease popularity, or social worth. Incorporation of uniform clinical guidelines might facilitate the process. Points to consider in a rationing process include (New, 1996); Which services are to be rationed What are the objectives of the rationing process What are the ethically acceptable criteria for rationing Who should do the rationing The Rationing Agenda Group’s function is to increase debate on rationing. This body believes rationing and public involvement in the process are essential (New, 1996). There are various methods of rationing, one includes a cost effective analysis, another involves capacity to benefit (New, 1996). Different approaches are used for different needs for instance infertility treatment may be denied entirely. In any explicit rationing process objectives need clarification and here the objectives might include (New,1996) maximising quality adjusted life years or minimising health inequalities by group or area of residence, The decision making process at national level will include formulae for allocation by geographical area and also work in response to national agendas such as Health of the Nation. At local level there will be health care commissioning incorporating decisions about which health care services to purchase for a community. The processes will be subject to pressure from groups such as; pressure groups, complaint mechanisms and statutory bodies such as community health councils and review by the national Audit Office (New, 1996). Even when a rationing criteria is agreed upon the situation remains complex. Rationing by age may be morally wrong and some would advocate its illegality (Rivin, 1999). Age is a major factor in the rationing of renal transplantation (Lewis, 1989) despite the fact that age does not have a good relationship with prognosis (Wolfe, 1999). Sassi (2001) explains the lack of equity principles in the way such decisions are made in the NHS. O’Boyle (2001) auditing rationing secondary care for excision of skin lesions and found poor patient and general practitioner satisfaction with the process and a high rate of re-referrals. The debate as to the degree of openness of the rationing process continues. The problems of rationing are inherent in the process and openness of the process exposes yet more difficult decision making. References Coast J 1997 Rationing within the NHS should be explicit; the case against BMJ 314:1118-1122 Cohen D 1994 Marginal analysis in practice: an alternative to needs assessment for contracting health care. BMJ 309:781-4. Donaldson C 1994 Commentary: possible road to efficiency in the health service. BMJ 309:784-5. Doyal L 1997 Rationing within the NHS should be explicit: the case for BMJ 1114-1118 House of Commons Health Committee 1995 Priority setting in the NHS: purchasing. London: HMSO 57. Klein R 1993 Dimensions of rationing: who should do what? BMJ 307:309-11. Lewis PA Charny M 1989 Which of two individuals do you treat when only their ages are different and you cant treat both? J Med Ethics 1989; 15: 29-32. Mechanic D 1995 Dilemmas in rationing health care services: the case for implicit rationing. BMJ 310:1655-9. New B 1996 The rationing agenda in the NHS BMJ 312:1593-1601 OBoyle Cole R P C 2001 Rationing in the NHS : An audit of outcome and acceptance of restriction criteria for minor operations BMJ323:428-429 Price D 1996 Lessons for health care rationing from the case of child B BMJ 312:167-9. Rivlin M 1999 Should age based rationing of health care be illegal? BMJ319:1379 Sassi F Le Grand J Archard L 2001 Equity versus efficiency: a dilemma for the NHS BMJ323:762-763 Wolfe R Ashby V Milford E et al 1999 Comparison of mortality in all patients on dialysis, patients on dialysis awaiting transplantation, and recipients of a first cadaveric transplant. N Engl J Med 341: 1725-1730

A Definition of a Friend Essay example -- Definition Friends Friendshi

A Definition of a Friend Friendship is not simply a "relationship", knowing someone, conversing with that person, or dealing with that person in business, school, or in casual acquaintance. True friendship is not just a "relationship", but self-sacrificing love. A friend is also one who supports, sympathizes, and is a person in whom you can confide. There are unique qualities that a person must have to be considered a friend. An acquaintance is not automatically considered a friend. Just because you know someone does not mean there is an instant friendship.This does not mean that an acquaintance cannot change into a valued friendship. There are qualities that a friend must have, but time is also a factor. A friendship can develop in as short as a day, or it could take as long as a few years for full development.In the end, if time is taken for full development, then a real friendship will develop.The main way that trust is built up is with time. When you and a friend have trust, there will usually be a strong friendship. When there is no time spent together, then th...

The Relation between Seneca’s Hercules Furens and Aristotle’s Poetics E

The Relation between Seneca’s Hercules Furens and Aristotle’s Poetics The intent of this paper is to discuss Seneca’s Hercules Furens in relation to Aristotle’s description of tragedy as outlined in the Poetics. It begins by discussing character, and attempts to determine the nature of Hercules’ error (a(marti/a).1[1] The paper then discusses matters of plot (mu~qoj), attempting to determine the degree to which Hercules Furens meets Aristotle’s requirements for good tragedy in this regard. According to Aristotle, the best tragedy evokes feelings of fear and pity.2[2] Since characters in a tragedy must perform action (pra~cij), it follows that the best tragedy must contain some action that is repugnant (mia&ron) or terrible, so as to inspire pity and fear.3[3] In Hercules Furens this action is Hercules’ murder of his wife and children. Here, as a result of his madness, Hercules commits a repulsive act in ignorance of what he does, which according to Aristotle is better than to act with knowledge of the wickedness of the act (he gives Medea’s murder of her children as an example). The very best tragedy, however, is one in which the character is ignorant of the repulsive act he is about to commit, yet becomes aware of that act just in time to refrain from committing it. Obviously this last is not the case with Hercules, and therefore Aristotle would count Seneca’s tragedy as belonging to the second best type (like Sophocles’ Oedipus). However, there is a second action of this sort that occurs at end of the play, when Hercules intends to kill himself. It occurs just as Hercules is about to carry out the act of suicide. Here Amphitrion also threatens to kill himself should Hercules die: aut vivis aut occidis (1308), â€Å"eithe... ... 10. [10] Poet. 1452a25-30. [11] Poet. 1452a20-25. [12] Poet. 1452a30. [13] Poet. 1452a25. [14] Lawall (1983) 10 argues that the final act, not the madness, is â€Å"the true dramatic climax of the play.† Works Cited Aristotle’s Poetics. Trans. Apostle, H. G., E. A. Dobbs, and M. A. Parslow. Grinell, IA: The Peripatetic Press: 1990. Lawall, Gibert. â€Å"Virtus and Pietas in Seneca’s Hercules Furens.† Senecan Tragedy. Spec. issue of Ramus 12.1-2 (1983): 6-26. Motto, A. L. and J. R. Clark. â€Å"Maxima Virtus in Seneca’s Hercules Furens.† Classical Philology 76 (1981): 101-17. Additional Works Consulted Motto, A. L. and J. R. Clark. â€Å"The Monster in Seneca’s Hercules Furens 926-939.† Classical Philology 89 (1994): 269-72. Rose, A. R. â€Å"Seneca’s Dawn Song (Hercules Furens, 125-58) and the Imagery of Cosmic Disruption.† Latomus 44.1 (1985): 101-23.

Teacher Cadet Essay

Often times we do not consider how a teacher has influenced us. Teachers influence whether we realize it or not can alter a student’s perspective on life. A great many of my previous teachers have left a lasting impression on me that will never be forgotten. I do admit there were much contentment, anguish and memorable things that directly connects me to them. Without my teachers, it is highly impossible for me to stand and be here today. One name in particular stands firm among others and that is Mr. Jesse L. Barrett. Mr. Barrett was my English II Honors teacher my sophomore year in high school. Sadly, he was only my English teacher for one year. I honestly could not have asked for a better teacher. At the same time as making me smile and laugh, he ultimately helped me to be successful in life. Initially, I did not enjoy English as much anymore due to a bad string of teachers who lectured endlessly on random topics other than English. He changed my outlook on life and helped me regain my passion for English. Mr. Barrett motivated me to not settle for mediocre work and to do my absolute best in anything I strived for. I never imagined that I would encounter a teacher that was as meticulous as Mr. Barrett. Everything he did had a specific place and order. He never accepted late work because we were in an honors class that required you to be punctual. This taught me how to be prompt, a skill that will help when I attend college next fall. Mr. Barrett honestly loved teaching and you could hear it in his voice; the way he would sound so excited when we read the Great Gatsby. He creates this atmosphere that causes students to feel comfortable and at ease. Everyone anticipated going to class and were quick to engage in current book discussions. Conveying information to students so they will fully comprehend the standard is his specialty. Although he was very kind and helpful when any issue developed, he was a very strict and concerned educator. Discipline was highly enforced in his classroom which influenced me to be the best student I could possibly be. Mr. Barrett has this method where he asks for input and invites the student to participate in class activities. For example, He would divide the class into groups according to our grade averages. Using this method, I quickly discovered that students in the group are in fact helping one another in answering the questions. It is a very exceptional way in learning English. During the activity, students can consult him and ask questions as well. Before the class ends, he would take out 10 to 20 minutes to summarize his teaching and sometimes even motivate us with stories that he encounters during his days outside of school. Whether he knows it or not, Mr. Barrett has influenced me tremendously. It is amazing how one individual can have such an impact on students. He simply guided me to success and I am honored to have been in such a rigorous and competitive class. Challenging me was really the driving force that connected me to him because I never felt as if the work was too easy or vague. Today, I honestly still believe he has helped me in such a way that it will follow me into my post-secondary career.

Freakonomics

An Incentive is something that Is used to motivate or use as an advertisement to better whatsoever the person Is doing. In analyse economics, Incentives argon used as abidance of reachments, to encourage channeles to succeed In whatever they are doing. 2. The united States government puts a tax on foreign political machine companies to help united State citizens encourage to buy the American do cars. This acts as an Incentive for the citizens to buy American made cars to support the united States economy. The governments plan to fix test scores actu in ally worked because In public schools, teachers are awarded or punish based on their kids performance on standardized tests. 4. When a Japanese sumo grapple is on the bubble, it means that if one sumo matman which is almost kayoed of the contest faces a sumo grappler that has a lot of wins, the wrestler with a lot of wins bequeath permit the one that is almost out of the competition win. 5. The authors from Freakishnes s are concluding that flock are lust dishonest. When Paul Feldman left-hand(a) the basket and bagels, he noticed that all of he cash was vanishing.This plays into economics because it shows us that small offices run more frankly and more efficiently. Chapter 3 Why do dose principal sums lock a fashion live with their moms? 1 . formulaic wisdom is something that is generally believed in. It is ideas that are generally accepted by the public. Conventional wisdom is used to encourage spate to get more support and even off a closer attention to detail. 2. Although the guard departments got rid of at least cardinal thousand police reports in efforts to sink the crime rate, the crime rate still managed to rise because of the medias coverage on force out cocaine. 3.The Black Disciples street gain was puzzle up bonny like a common business is set up. The snarf people in charge of twain were called the board of directors. Under them, there will bosses in polar cities which controlled another tierce individuals. There was a treasurer Just like in a business who manages the money and the foot sellier who sold the gangs drugs acted as gross revenue people In large businesses. 4. A street-level drug dealer Is willing to accept low pay and poor working conditions so that he has a drive and something to work up to In order to come a bigger boss to eventually touch more money.Like In small business, sales people act as pull down earning Individuals who eventually want to work their way up to becoming something bigger and qualification more In a company. 5. A street level drug salesman Is different from a franchise owner because the drug dealer Is mostly looking out for himself and trying to make enough money to get by from month to month. However, they are some(prenominal) attempting to maximize their profits because they both want to see the company or their personal lives grow better. Chapter 4 Where see all the crimes gone?

Commodity market Study Essay

1.Is Sol Levin running a production linejust like any opposite business,or is his political party open to moralistic criticism? Defend your answer by appeal to moral principle.In at onces society has become a commercial chain selling crosscurrent,it cannot be stopped,if not in the interests of business betwixt demand it will always be a demand,is what we need.May be a dry pint of blood can promote sparing growth,so,it also belongs to egoism(Shaw et al2013,p/63),so blood trading wether to prosecute business ethics,in my opinion depending on the necessarily of the recipient,not the opposite.Philosopher Peter Singer elaborated this efflorescence in the blood,If blood is the price of a commodity,donation only means to save separate peoples money.(p/99)So if the blood successful sale transaction,both to meet the ineluctably of those who also grew by commercial interests,belongs a double win pay.2.Did plasm supranational strike a clear bargain with the tungsten Africans who supplied their blood to the company?Or is plasm guilty of exploiting them in some way?Explain your answer.I would agrue that the bargain here was not fair.Plasma international until a Tampa paper charged that Plasma was purchasing blood for as minuscule as 15 cents a pint and then reselling it to hospital in the joined States and South America for $25per pint.Blood,low sell soaring income as a worthless commodity. i supposed Plasma international is quility.But West African,large population,backward development,so,3.Many believe that commercialisation is increaing in any areas of modern life.If so,is it something to be applauded or condemned?Is it haywire to treat certain things-such as gentle organs-as commodities?Human organs-applauded,we can help brusk person who needs organs,but commodities is differen.

The Evolution of Racial Inequality

Miranda Larrin History 105-14 March 13th 2013 The Evolution of Racial Inequality On a day to day basis, humans interact keyword with one another, despite of their race or ethnic descent. However, that is not the way it has always been. Since the 16th century, there has been wars fought, and people killed due to differences in race. Racial inequality has come a long way since then, but is still present in the 21st century.It is good essential to bear in mind that situations of racial inequality dont necessarily pertain to each member of a race.The important question of the matter is what does it matter? The term â€Å"race† came from racism itself. Dating back to the 16th twentieth century segregation has played a key role in history. Not only for the United States, but worldwide.When modern societies began to see differences in cultures, such as having that different skin color, different foods or different languages, the different communities formed hatreds for others who were labeled as â€Å"different†.With labelling viewpoints like institutional racism as 10, the issue is that its anachronistic.

The Europeans began moving the Herrera’s to concentration camps to kill them, all for land. In the 1940’s Hitler wanted to form a new order of pro Nazi Germany. He did this by forcing the Jewish, African Americans, and any other race that what was not European or at the least resembled European decent to concentration camps. Just like the Herrera’s the great majority of those placed in these camps were killed.Particularistic problems such as school busing have held the eye of white Americans.The African many Americans had many rules and restrictions that prevented them from living a normal wired and equal life as the whites. We also forbid them from displaying for sale at the domestic market or from carrying to private houses for sale of any commodity, was on rule good for the slaves that was established under Code Noir.Slavery was made illegal after the American Civil war in the 1860’s. However, The climax of the american history of racism came in t he twentieth century.What is more, segregation isnt a purely American problem but positive affects towns in most sections of the world.

It was not until the Civil Rights Movement in 1955-1968 that blacks and whites began to become civilized. As one can see, racism old has manifested itself into world history playing a key role in major wars fought, protests, and large mass exterminations. Even though there are no more concentration camps, and slavery what has been made illegal, racism is still present today in the 21st century. Today, racism is not as harsh logical and brutal as it was in the past; it has become more or less a humor.Nobody nobody knows just what to do about racial inequality.A common form of humor is a meme. A meme is a typographic joke. Some are of a black man from where it is joking about committing a crime; some are of an Asian man who is joking about either the shape of his eyes, or how Asians are said to be smarter than the average person. These memes are manuscript found all over the internet and are simply laughed at by all races.Historical racial inequality is complicated to counteract.

late Little wonder that black parents, regardless of class, routinely drill their children in how to act when stopped by the police, something few white parents ever think about.Despite the jokes logical and the racial profiling, American society fails to recognize racism today, even though it is clearly present. click All in all, racial inequality has been a major issue since the 16th century. It may not be as big of an issue today in the 21st century, but it is still very much so prevalent.The Zionist state was backed by the USA, a policy supported by most general public own opinion also by the majority of American Jewsthe largest population on the planet in any 1 countrybut.(Princeton University Press) Peabody, Sue. † Slavery, Freedom, and Law in The Atlantic World†. (Boston: Bedfords/St. Martins) Rosenburg, Paul.Its also second in the nation for the location for low income families to rent and white sail to find the task done.

Martins) [ 2 ]. George Fredrickson, Racism, A Short History. (Princeton University Press) [ 3 ]. Paul Rosenburg, Birth Certificates and Unconscious Racism.Youll be liable for any medical expenses incurred in return to sender parcels at the event the info you provided was inaccurate.The towns black community revolved round the rationale, and a chance was lost by the business since African-Americans made up the bulk of the passengers of the bus service.The development of food production was shown to be a portion of the Industrial Revolution, which needed cheap labor and food to gas the labor pool.

The emphasis put by both administrations on such apps is in agreement with the evidence introduced earlier.Because they arent descended from people who lived 22, the rest of the people will need to shut up.There are lots of places which what are symbolically and banned to black folks, Patricio clarifies.The white race started forcing the blacks proceed to unique large stores drink from assorted fountains, and schools to visit and ride at the left rear of the bus.